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Udemy - Master Persuasion Psychology 2020-12
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Course content
Sections:
10
•
Activities:
1
•
Resources:
46
- Announcements
- 1 Introduction to Persuasion Science
- 2 How Persuasion Research Works
- 3 A Quick Word About Reviews
- 1 Introducing a General Model of Persuasion
- 2 Understanding Attitudes and Attitude Change
- 3 A Short History of Persuasion Science
- 4 Two Types of Variables
- 5 Attitude Strength
- 6 The Model All Together
- 1 Introducing the Key Determinants
- 2 Motivation and Ability
- 3 An Example of Motivation
- 4 An Example of Ability
- 5 Personality and Thinking Need for Cognition
- 7
- 1 The Persuasive Persuader
- 2 Credibility
- 3 Likability
- 4 Confidence
- 6 The Source Summary
- 1 Introducing the Message Factors
- 2 Conclusion Drawing
- 3 Number of Arguments Message Length
- 4 Fear Appeals
- 5 Fluency
- 1 Introducing Persuasion Without a Message
- 2 Mere Exposure
- 3 Conditioning
- 1 Introducing Audience Matching
- 2 Emotion vs Reason
- 3 Personality Matching
- 4 Culture Matching
- 5 Matching to Social Status
- 7 Its About Thinking
- 1 Introducing Persuasion When People Are Thinking
- 2 Desirability and Likelihood
- 4 Mental Responses
- 5 Test Your Arguments First
- 1 Introducing How to Get People to Think
- 2 Increasing Motivation
- 3 Enhancing or Diminishing Ability
- 4 Speak Their Language
- 5 Surprise
- 6 Strategically Using Sources
- 7 Employ Scarcity
- 1 Conclusion