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Psychology
The Complete Marketing Psychology Masterclass
0 students
Last updated
Jan 2025
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Overview
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Course content
Sections:
6
•
Activities:
0
•
Resources:
36
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Section 1
Introduction to Marketing Psychology
001 Introduction to the Course 2qlh gitir
003 Introduction to Marketing Psychology s0Jw gitir
004 The Importance of Understanding Your Audience in Marketing Psychology GiXa gitir
005 Ethical Considerations in Marketing Psychology NgS9 gitir
Section 2
Theories and Consumer Behavior
006 Key Theories in Consumer Behavior in Marketing Psychology FDTA gitir
007 The Psychology of Decision Making and Choice in Marketing Psychology EiNW gitir
008 Cialdinis Principles of Influence in Marketing r4i2 gitir
009 The Power of Perception and Branding tBrL gitir
010 Understanding Consumer Behavior Qi4Q gitir
011 The Consumer Decision Making Process According to Marketing Psychology zHzW gitir
012 The Role of Emotions in Purchasing Decisions kAyd gitir
013 Cognitive Biases and Their Impact on Consumer Behavior IpYX gitir
014 Practical Examples of Consumer Behavior Analysis ihWT gitir
Section 3
Messaging and Campaign Design
015 The Psychology of Language and Messaging in Marketing 4ePH gitir
016 Marketing Psychology Techniques for Crafting Compelling Copy o6GP gitir
017 The Role of Storytelling in Marketing WFrK gitir
018 Applying Behavioral Insights to Campaign Design kEaZ gitir
019 The Role of Colors Fonts and Visual Elements in Marketing wRkk gitir
020 Marketing Psychology Techniques for Creating Emotionally Resonant Campaigns YfFm gitir
021 Practical Steps for Planning and Executing a Marketing Campaign According to Mar Yn2F gitir
Section 4
Pricing Strategies and Perception
022 Understanding Price Sensitivity and Consumer Perception eVzE gitir
023 Techniques for Psychological Pricing B0oy gitir
024 The Role of Scarcity and Urgency in Pricing Strategies FkPM gitir
Section 5
Digital Marketing and Social Media
025 The Psychology of Social Media Engagement GsPU gitir
026 Techniques for Influencer Marketing and Social Proof N9am gitir
027 The Role of Personalization in Digital Marketing AGVL gitir
Section 6
Customer Satisfaction and Campaign Execution
028 The Psychology of Customer Satisfaction and Retention xj2g gitir
029 Marketing Psychology Techniques for Building and Maintaining Customer Loyalty rJ6D gitir
030 The Role of Customer Experience in Brand Perception pow3 gitir
031 Developing a Comprehensive Marketing Strategy through Marketing Psychology i2ea gitir
032 Applying Marketing Psychological Techniques in Various Marketing Channels Step b N5v5 gitir
033 Troubleshooting Common Marketing Challenges through Marketing Psychology Step by qhiG gitir
034 Guided Exercises for Practicing Marketing Techniques Step by Step w4If gitir
035 Leveraging Neuroscience in Marketing GsHA gitir
036 The Role of Behavioral Economics in Marketing Decisions IyDu gitir
037 Ethics and Professional Practice in Marketing Psychology YvHu gitir
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The Complete Marketing Psychology Masterclass
Course modified date:
12 Jan 2025
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